Hotel guests at Marriott Hilton Hyatt, and Westin properties worldwide can now find a new featureone common in gyms and fitness facilities but not previously standard issue in fine hotels. That addition is Hyperice recovery technology, which has become standardized features in many fitness and hotel centers throughout the world. The move indicates how hotel groups are dealing with recovering from travel on the road in the big scheme of things.
Hyperice products, (percussion massage guns, vibrating rollers, pneumatic compression systems) were thought to be for use in an athletic training room or exclusive recovery studio. The internalization of “active recovery” throughout the general travel and hospitality Industry is an exciting indicator of continued health and wellness time entered as part of the travel and hotel experience. Endure the long flights, sitting for hours on the air-plane, and interrupted sleep cycles with convenient, readily accessible tools.
There is also something practical about four of the world premier hotel brands choosing to all use the same recovery technologytravelers who change hotels will not be faced with something different, they will have already learned to use the percussion device. consistency is importantso that a traveler will not have to learn something new each time they travel to a hotel. Hotels have continuously added to their wellness options over the last several years.
Upgrades in gyms, yoga rooms and sleep amenities have made an impact. Tacking on in-room recovery tools is just another way to improve hotel travel and stay. For many guests its about the simplicity of having the things they need, without packing them or trying to find them in an unfamiliar city.
From a Hyperice perspective, this is huge exposure. The placement in properties run by Marriott Hilton Hyatt and Westin will bring the brand into contact with many new consumer groups. Business travelers, vacationers, and weekend visitors who have never explored percussion or compression therapy have the ability to do so in a non-intimidating setting.
Good early experiences while staying in the hotel tend to translate to the potential for consumer interest down the line. The rollout also proves larger cultural shift. Today recovery isn’t something reserved for pro athletes.
Average consumers are beginning to recognize, as they already have in many other areas, that caring for muscles, promoting circulation and aid to rest is simply part of staying functional and at ease. Hotels following up with effective products over hype gain in turn, credibility. Implementation will be the key to sustaining success soon. The equipment will only be effective in the right hands if is well maintained, thoroughly explained and easy to locate. If it is not cared for then hidden in a cupboard it will be more of a nuisance than a tool.
