- Casio, ever the innovator, has expanded its watch offerings with a pair of new releases to appeal to very diverse groups of buyers. Casio has come out with bright new transparent-dial watches for those who want fashion, and rugged new G-Shock that vibrate for a new customer who wants functionality. The recent launches demonstrate that Casio is balancing its appeal to lovers of style and active outdoors enthusiasts.
The transparent-dial series cater to the fashion-oriented by offering a series focused on stylized looks and everyday ease of wear, while the new G-Shock market is tuned to catering to active users through offering ease of use, ruggedness, and practicality. What makes the latest transparent-dial series so dramatic is the design. The dial is no longer a solid face but semi-transparent allowing parts of the inner workings to be seen.
The colorful modern dial creates a unique modern timepiece that is pioneering in design and is sure to be popular with younger customers seeking stylish personal accessories. The transparent effect enhances the depth of the dial so that the light has interesting interactions with the dial. Together with the colorful straps and the contrasting details on the dial, the watches give a modern appeal that works equally well with casual jeans as it does with streetwear.
The collection is part of a trend for playful, statement accessories that are nostalgic yet modern. While stylish, the reputation of Casio as being practical has not suffered.
These water resistant and comfortable to wear timepieces (through the feel of them) are still fitted with a practical and simple quartz movement that is reasonably accurate. Sitting very comfortably on the wrist with very light because of their plastic construction. On top of the one aimed at a fashion crowd, Casio has now bolstered its world famous G-Shock series with the inclusion of a second model, which incorporates vibration announcements.
This feature will appeal to those who work in loud environments or who find it easier to be discreet when on meetings, exercising or in the open. In addition, the only watch which offers the vibration function can silently indicate alarms, timers, and other notifications.
The vibration function enhances the watch’s ability to alert users about alarms. This is Mainly useful if users are in a position where it would be unwise or difficult to hear the alarms, ‘s’.
As expected from the G-Shock lineage, the new G-Shock remains as solid and robustly built as any of the previous timepieces in the series and can be relied upon to survive the battering of impact shock water and harsh conditions that timepieces used in adventure sport walking military, building work and outdoor environments are subjected to.
The watch has many of the features that G-Shock fans have been used to for so many years now, such features as multiple alarms, stopwatch and countdown timers, world time, auto calendar and low power consumption. All these features will continue to make the G-Shock family one of the most reliable digital watch families today.

