Link building is one of the most important aspects of Search Engine Optimization (SEO). Better, it plays an important role when it comes to the ranking of websites on Google. In short, it is tasked with the main responsibility of building trust between your site, other websites, and major search engines. No wonder it should be done right if you’re to stand the chance of reaping maximum benefits.
Nevertheless, even seasoned SEO specialists make some mistakes that in turn end up compromising the link profile of their website. The secret to preventing this from happening is to learn about them. Here are three link building mistakes that you should avoid at all costs.
Getting High Link Velocity
There’s no way you can build links too fast and still expect to get away with it. Most search engines tend to penalize sites that have high link velocity. But what exactly is high link velocity? Well, when you start building your website, the blog readership will certainly be small and you’ll only get a few backlinks to none.
Things tend to be different as your readership grows since the number of links pointing back to your site will also grow. This is a natural increase of backlinks. On the other hand, if you manipulate the source linking to your site extensively, it is a clear indication to the search engines that you’re getting high link velocity to your website. Even though the backlinks might be legitimate they are unnaturally too fast and too many. You’ll, therefore, still get penalized.
Spamming the Link Building
If you think getting too many links pointing back to your website in a short period of time is going to help you with anything then you’re in for a big surprise. Actually, major search engines view this is a way of backlink spamming. The same case applies when there’s an anchor text overload.
You might be wondering how an anchor text overload occurs. To give you a tip of the iceberg, anchor text overload happens when you are fond of using the same keywords whenever you create a backlink. This eventually triggers a warning to Google that you’re over manipulating the sources linking to your site. To be on the safe side, you should consider making use of related key terms such as long-tail keywords or even mix up how you link in the content.
Prioritizing Quantity over Quality
Simply because you can buy backlinks hassle-free, it does not mean you should invest in so many of them. Google and other major search engines prefer a site having fewer high-quality backlinks when compared to one with too many from low quality or irrelevant niches. Rather than filling your website with too many links, it would be better to opt for a few quality backlinks that will increase the ranking of your site. It’s only then that you’re destined to take your website a notch higher without having to go through a lot.